Swell Sitelet for Target

Cynthia Rowley and Ilene Rosenzweig are the writer and designer behind the many Swell books and a large line of products at Target. My concept was to show how Swell can be incorporated into every aspect of your life, from entertaining, home decor to gift giving, etc. I wanted to give the feeling that you were sneaking a peek at the Swell life. Like a modern web version of the movie classic, "Rear Window". The majority of the illustrations were created by me. I hired an illustrator to create the silhouettes used in the buildings.